Boustead Plantations reinforces “reinventing” strategy with new board members
11 March 2021Boustead Plantations umum 4 lantikan Lembaga Pengarah baharu
11 March 2021KUALA LUMPUR: Boustead Holdings Bhd has appointed three of its senior executives to the board of directors of its plantation arm, as the group’s boss Datuk Seri Mohammed Shazalli Ramly seeks to jump-start his business transformation agenda across the group’s business units.
The new directors, Boustead said today, will assist in guiding Boustead Plantations Bhd to reinvent itself from a conventional brick-and-mortar palm oil company to becoming a more robust, digitised and sustainable plantations business.
Boustead Plantations on Wednesday announced the appointment of Boustead’s deputy group managing director Izaddeen Daud, finance director Fahmy Ismail and chief reinvention and strategy officer Ahmad Shahredzuan Mohd Shariff as its new non-executive directors.
They were joined by Datuk Indera Mustaffar Kamal Abdul Hamid, who is appointed as as independent non-executive director.
Boustead group managing director Datuk Sri Mohammed Shazalli Ramly said today that the appointments were part of the group’s wider effort to ensure the agenda of reinventing Boustead is properly cascaded to it subsidiaries and to identify business synergies within the group.
He said the future of Boustead Plantations lies on its ability to harness and implement technology and digital solutions in its business.
“In these coming months, we hope to share examples where Boustead Plantations is leveraging technology and digital solutions towards improving its business performances,” he said.
Source: The Star