PETALING JAYA: Boustead Plantations Bhd has announced four new appointments to its board in an effort to restrategise its business.

In a statement, the plantation group said Izaddeen Daud, Fahmy Ismail and Ahmad Shahredzuan Mohd Shariff had been appointed as its non-independent non-executive directors, while Datuk Indera Haji Mustaffar Kamal Haji Abdul Hamid would be its independent non-executive director.

Boustead Plantations said the new directors would assist in guiding the company to reinvent itself from a conventional brick-and-mortar palm oil company to becoming a more robust, digitised and sustainable plantations business.

Izaddeen, 52, is currently the deputy group managing director of Boustead Holdings Bhd (BHB), while Fahmy, 44, is BHB’s group finance director, and Ahmad Shahredzuan, 38, the chief reinvention & strategy officer.

“The appointments of the senior management personnel of BHB onto the board of directors of Boustead Plantations is part of our wider effort to ensure the agenda of Reinventing Boustead is properly cascaded to our subsidiary companies, ” BHB group managing director Datuk Seri Mohammed Shazalli Ramly said in a statement.

The Reinventing Boustead strategy is focused on new value creation within the group’s existing core businesses, creatively changing business models for new revenue sources, venturing into the digital services and technology sector, focusing on talent development, and rationalising non-strategic assets.

Elaborating on BHB’s plan for Boustead Plantations, Shazalli said: “We at BHB believe the future of Boustead Plantations lies in its ability to harness and implement technology and digital solutions into this normally traditional business.

“In these coming months, we hope to share examples where Boustead Plantations is leveraging technology and digital solutions towards improving its business performances.”

Source: The Star